La Cañada-Níjar Tomatoe

PARTICIPATION BENEFITS

• The participation in a common project fosters trust and unity between the regional companies.
• It improves the product’s image of quality, which is one of the main purposes of the Guarantee of Origin, and which is to be achieved by marketing-mix actions (product, price, distribution and promotion).
• It marks a difference with respect to other products in other areas.
• The added value of the product increases thus providing trading arguments to best defend the product to its destination.